Favourable coverage

In the book "Butter Chicken In Ludhiana" , Mr. Rastogi  a journalist for one of the major Delhi papers tells  his co-passengers how a business or individual can ensure favorable coverage in the media.

"Allot them a house  in some good locality, send them on foreign trips" and a journalist will write favorable reports all their life.

A similar technique is used in almost all sectors and the effectiveness also varies.  The media especially print and TV has a lot of influence and the favorable coverage in the media can boost a business. 

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